Marketing
Roger Kerin, Steven Hartley
Kerin/Hartley's Marketing 13th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team's decades of combined experience in the higher education classroom continue to inform the title's innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests.
Categorías:
Año:
2017
Edición:
13
Editorial:
McGraw-Hill
Idioma:
english
Páginas:
766
ISBN 10:
1259573540
ISBN 13:
9781259573545
Archivo:
PDF, 132.09 MB
IPFS:
,
english, 2017
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