Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
Benny B. Briesemeister, Werner Klaus Selmer
This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
Categorías:
Año:
2022
Editorial:
Springer
Idioma:
english
Páginas:
148
ISBN 10:
3658351845
ISBN 13:
9783658351847
Serie:
Management for Professionals
Archivo:
PDF, 4.52 MB
IPFS:
,
english, 2022
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